Your prospects are tired of AI-written emails, automated LinkedIn messages and ad retargeting. ColdJobs is different: experienced callers phone the people who sign off IT and security spend and book meetings into your calendar every month, even when you're too busy to sell.
People buy from people, not from large language models.
You've probably been contacted by plenty of digital marketing agencies already, offering AI outreach, automated email sequences and campaigns measured in "impressions". Your prospects get the same messages, and most of them look alike. ColdJobs is the anti-digital marketing agency: we pick up the phone and have a real conversation with a real decision-maker.
A phone call is the quickest way to a real conversation with someone who has budget. We call verified direct mobile numbers, not switchboards or shared inboxes.
Every call, voicemail and follow-up comes from a named ColdJobs caller. We don't use AI voices, synthetic callers or automated sequences sent in your name.
Technology helps us research, prepare and stay organised. Nothing reaches a prospect unless a person wrote it or rewrote it.
We don't sell clicks, reach or brand awareness. We're paid for meetings with qualified decision-makers that actually take place.
Tired of AI-written emails and robot calls? So are your prospects. That's why a call from an experienced person stands out.
At most MSPs and cyber consultancies, the MD or CTO handles sales on top of client work. Cold prospecting is the job that gets dropped first.
A big onboarding or incident takes over the founder's week. Prospecting stops.
Work is coming in, so there's no sign of trouble. The sales cycle is 3–6 months, so the gap stays hidden.
A contract ends, or referrals slow down, and there is nothing in the pipeline to replace them.
The founder rushes back into selling, and it takes months to rebuild the pipeline. Then it starts again.
Only 7% of professional services firms report a strong, growing pipeline, and more than half can't forecast revenue beyond six months.910 Buyers are also hard to time. Only about 5% of B2B buyers are in the market in any given quarter,11 and a third of new MSP clients are taken from a competitor, usually around their contract renewal.1
You don't need an in-house SDR, another digital agency or an AI sending emails in your name. A real person keeps calling the people who sign off IT and security spend, in rolling 4-week cycles.
We keep calling during your busiest delivery months, when founder-led prospecting usually stops.
Only a few prospects are buying in any quarter, so a one-off campaign misses most of them. Regular calling reaches your target accounts as they become ready to buy.
A person asking the right questions finds out when a prospect's current MSP or security contract is up for renewal. We call back before that window opens.
An email sequence can't deal with an objection or notice hesitation. A skilled caller can. That's how we qualify prospects properly and book meetings that actually happen.
Every pound you prepay is for a specific meeting. If a meeting doesn't happen, you get a refund or a credit. No budget goes on impressions or reach.
With a 3–6 month sales cycle, calling through summer and the Christmas lull protects your Q1 and Q3 revenue.
ColdJobs works with UK managed service providers and cybersecurity consultancies, typically with 10–100 staff, that are great at delivery but don't have a dedicated outbound or inbound sales team.
When an MSP owner sells their business, a dedicated business development function can strengthen their position in negotiations.4 A consistent pipeline helps you now and adds value at exit.
A free 20-minute call with a person to review your ideal client, your offer and your current pipeline. You'll get script advice and market feedback either way.
Product discovery, ideal client profile, script writing and CRM setup, done remotely by video or on site at your offices. We learn your service well enough to talk about it with authority.
Each cycle covers four held meetings at £250 each. You supply 100+ leads that fit your ideal client profile, or we source them for you. Calling starts once payment has cleared.
A real person calls budget-holding decision-makers on verified direct mobile numbers. Qualified meetings are booked straight into your calendar.
The no-show guarantee. If a prospect doesn't attend, or leaves within the first 10 minutes, tell us within 3 business days. We'll refund the £250 within 7 business days or credit it to a replacement meeting in your next cycle, whichever you prefer. We take on the risk, not you.
No monthly retainer and no charge for impressions or reach. Every pound you prepay is for a specific meeting, and you get it back if that meeting doesn't happen.
All prices exclude VAT. Payment by card or direct debit through Stripe. Onboarding and lead sourcing fees are non-refundable once work has started. Travel outside Greater London for in-person onboarding may be charged separately by agreement.
The prospect attends your video or phone meeting for at least 10 minutes.
A UK business with at least 10 employees or IT seats, and a decision-maker or key influencer in IT or security buying, such as an MD, CEO, CTO, CISO, Head of IT or IT Director. They must accept a calendar invite sent to their verified work email.
Email us by 17:00 UK time on the third business day after the meeting. Meetings not reported by then count as held.
If you miss the meeting, join more than 10 minutes late, have technical problems on your side, or cancel with less than 24 hours' notice, it counts as held.
Connect your calendar and keep at least 10 meeting slots open each week, so we can book meetings straight in.
Give 14 days' written notice before your next 4-week cycle starts. Any meetings from your current cycle that haven't been booked or held are refunded at £250 each.
We comply with UK GDPR, the Data Protection Act 2018 and PECR. Every calling list is screened against the Corporate Telephone Preference Service (CTPS) at least every 28 days.
We book meetings with qualified decision-makers. Winning the work is up to you, so we don't guarantee sales or revenue.
Most reps spend their day on hold at switchboards. We call verified direct mobile numbers, which connect several times more often,7 and our callers understand the technology well enough to have a real conversation about it.
| Metric | Average UK rep | Top-quartile rep | ColdJobs |
|---|---|---|---|
| Connect rate (prospect answers) | 5.4% | 13.3% | 20% 1 in 5 prospects, via direct mobiles |
| Meetings booked per conversation | 4.6% | 16.7% | 18% Consultative, technically fluent calling |
| Dials per booked meeting | ~400 | ~45 | ~28 |
ColdJobs figures are based on ColdJobs campaign data. Industry figures come from Gong, Cognism (1 meeting per 332 dials across 204,698 dials) and Belkins (about 370 dials per meeting across 175,000+ dials).56
| Internal SDR hire | Digital marketing agency | ColdJobs | |
|---|---|---|---|
| Upfront commitment | £50k–£65k a year (salary, NI, pension, dialler, data tools) | £3,000+ a month retainer | £500 setup, then £1,000 prepaid per 4 meetings |
| Contract | Permanent contract and 3-month probation | Typically a minimum term | Rolling 4-week cycles, 14 days' notice |
| Time to first results | About 3 months to ramp up8 | "Awareness" first, meetings maybe | Calling starts after onboarding |
| Who your prospects hear from | Often a junior rep reading a script | Ads, automated sequences, AI-written emails | An experienced, technically fluent person |
| Cost per meeting | £500–£1,000+ at 2–3 meetings a month | Often unknown | £250 flat, per held meeting |
| If a meeting doesn't happen | You still pay the salary | You still pay the retainer | £250 refunded or credited |
Only 11% of B2B marketers are satisfied with their agencies, and 30% say the cost outweighs the return (2020 study).12 UK SDR base salaries run from £28k to £50k, with an average tenure of 1.9 years.8
"Pay us £3,000 a month. We'll automate your LinkedIn, run AI email sequences and send you a report on impressions."
The result: your brand sounds like everyone else's, and you get very few meetings.
"Let's have a free 20-minute call. After onboarding, a real person phones your ideal clients. You pay £250 per meeting held, and anything that doesn't happen is refunded."
The result: real conversations and a calendar with meetings in it.
UK managed IT support typically costs £45–£95 per user per month,13 so a 20-user client is worth around £1,000+ a month. Use your own figures below.
Illustrative only, using your inputs. Meetings are prepaid in blocks of four. Excludes VAT, onboarding, any lead sourcing and renewals after year one.
ColdJobs was founded by a sales strategist with an MSc in Computer Science and eight years' combined experience in B2B appointment setting and automation software product management.
Having built automation software, our founder knows what technology does well, and knows that a first business conversation should be between two people. Cybersecurity frameworks, cloud migrations and MSP stacks come up on every call, and they can discuss them knowledgeably. We only book meetings with people who have the authority and budget to sign off third-party services.
That background is the standard, not the exception. We only hire callers with the technical understanding to get into real conversations with your prospects, and to answer whatever a CTO, CISO or IT Director asks.
Every caller has a technical background in IT, security or software. We don't hire generalist telemarketers and hand them a script.
Questions about security frameworks, cloud migrations, compliance or how your stack fits theirs get a knowledgeable answer, not "I'll have someone get back to you".
During the knowledge handover, your caller learns your offer in depth, so prospects hear someone who could explain it as well as you can.
No. Every call, voicemail and follow-up is made by a real ColdJobs caller. We use technology behind the scenes for research, call preparation, list cleaning and CRM notes, but nothing reaches a prospect unless a person wrote it. People buy from people.
Your prospects already receive dozens of near-identical automated emails and LinkedIn messages every week. A well-prepared call from someone who understands their IT setup gets a real conversation, and lets us qualify them properly before anything goes in your calendar.
The prospect attends your video or phone meeting for at least 10 minutes. If they don't attend, or leave within 10 minutes, report it by 17:00 UK time on the third business day after the meeting. We'll refund the £250 or credit it to a replacement meeting. If you miss the meeting, are more than 10 minutes late, or cancel with less than 24 hours' notice, it counts as held.
Decision-makers or key influencers in IT and security buying, such as MDs, CEOs, CTOs, CISOs, Heads of IT and IT Directors, at UK businesses with at least 10 employees or IT seats. We agree your exact ideal client profile during onboarding.
For each 4-week cycle, either supply at least 100 leads that fit your ideal client profile and are cleared for UK B2B outreach, with direct numbers, work emails, company names and job titles, or we'll source 100 verified leads for you for £1,000 + VAT.
Remote onboarding (£500 + VAT) is done by video and covers product discovery, your ideal client profile, script writing and CRM setup. In-person onboarding (£1,000 + VAT) is up to four hours on site at your UK offices, adding a strategy session and technical alignment.
You prepay £1,000 + VAT for four meetings per 4-week cycle, by card or direct debit through Stripe. Once all four meetings have been held, the next cycle is charged automatically. There's no monthly retainer.
Yes. Give 14 days' written notice before your next cycle starts. Meetings from your current cycle that haven't been booked or held are refunded at £250 each. Onboarding and lead sourcing fees are non-refundable.
Yes. We comply with UK GDPR, the Data Protection Act 2018 and PECR, and we process data under legitimate interests for B2B direct marketing. Every calling list is screened against the Corporate Telephone Preference Service (CTPS) at least every 28 days.
No. We book meetings with qualified decision-makers. Winning the work is up to you, and you know your service better than anyone.
Book a free 20-minute strategy call with a person. We'll look at your ideal client, your current pipeline and whether outbound fits your business. If it doesn't, we'll tell you.